LIDL TV Commercial Austria & Germany

At the foot of the Weißsee peak (3535 meters) in the glacier area of the Kaunertal valley (Tyrol) and in the surrounding Freeride-areas, we produced an elaborate TV commercial for the agency “Freunde des Hauses” (Hamburg) on behalf of a German retail chain in April of this year.The challenges: in three days of shooting, two spots were shot for two different markets (Germany and Austria) and at the same time, motifs for both campaigns were shot – all in a time of the year which is known for its avalanches! 35 people in the team, seven customers and agency colleagues, six models and doubles from three nations wanted to be moved around safely. The shooting schedule had to be tailored to the changing weather in the most flexible way possible in order to capture every single minute of sunshine. Six trucks, three vans for the team and five cars were the first ones on the road, then three skidoos with trailers, two snow groomers and three mountain guides followed, which also brought our three camera units, lighting, equipment and logistics in position! Director: Mario Feil DoP: Tobias Platow (bvk) 2unit Camera : Mario Entero Production: KME Studios